Ever imagined what it would be like to have a collection of the things you love all in one place? As great as that would be, the storage house of your collection of items would be beyond chaotic! How then do you share the things you love with the people around you? Remember the traditional pin boards we put up in rooms and offices? The ones we look at for inspiration- favourite shoes, quotes, food and even our dream cars? At one time, this must have seemed like such a great invention, until the creators realized that old pins would have to be ripped out in order to make room for new ones.
‘Pinterest’ is an interesting way to share the things you love with the world without having to worry about board space. This social photo sharing website is a virtual pin board that allows users to create and manage theme-based image collections from art, architecture to food and travel destinations.
This social media platform is quite unique as it allows users to repin or put more simply, use the images of other users on their pin boards. It allows high level interaction among users and restriction of image usage from user to user is non-existent.
Celebrities use pinterest to share the things they love with their fans and followers- from their favourite pair of Christian Louboutin shoes to their best brand of coffee.
The ease at which you can share images makes Pinterest a favourite amongst its 20 million users worldwide.
Some social media users may argue that Pinterest is more suited to females because of its uniquely attractive look and feel; however, users have the freedom to pin and create boards based on a wide range of categories such as sports, cars and movies; this makes it cut across genders.
Global brands like Starbucks and Harrods use Pinterest as one of their key digital marketing tools. This social media platform is particularly valuable to premium lifestyle brands as it could increase brand love and loyalty. Pinterest reveals the persona of the user; hence in the case of brands, fans and followers get to know more about what the brand represents.
Although brands in various markets still haven’t jumped on the Pinterest band wagon, marketing projection by social media experts show that Pinterest would be the next big thing in the world of digital marketing.