Mobile has been heralded as the next big thing for the emerging markets, most especially Africa. It seems that despite the pace of consumer migration across various platforms, brands and experts alike are yet to ride the mobile tide.
At the recent mobile marketing summit in Lagos, some key insights about the Nigerian Internet audience were shared. E.g. “60% of all searches from Nigeria are from a mobile device” and “internet access from Nigeria is 56% mobile”. The searches revolve around finance, news, shopping, consumer products, and location-based information.
These facts gave us a stronger sense of urgency about making content available to this growing mobile population.
So it begs the question, what do consumers see when they get to my site through a mobile device? How are your brands perceived and how is your branded information presented on a mobile device?
The “Gomometer”, a cool tool from Google shows what consumers see when they visit your site on a mobile device. Please click on the link to view your site http://goo.gl/2X7CH
You’ll probably agree that the result isn’t pretty after the test. Most brands and content developers have web sites that aren’t mobile friendly. It is advised that mobile sites be built specifically for mobile devices, because content is consumed differently on them.
Let us get mobile right together, 3 tips on getting it right.
- Have a goal for the mobile site: what is the primary objective? What do I want the consumer to have immediate access to?
- Keep content Bytesize: understanding that mobiles have limitation with size is a strong consideration point. Content should be pruned back and consumers given only what is considered essential. Less is most definitely more
- Keep navigation simple: make content easy to find and keep things legible without needing to zoom in