Programmatic marketing is “the process of buying and selling media in an automated fashion”. In other words, artificial intelligence is used to decide, in real time, what ad to show, to which target audience, where and when and over which platform, that is, desktop, mobile, video, social media and even TV. According to eMarketer, “more
BUZZ Online buzz seems to be every marketer’s goal for their campaign, but just how much of the buzz we create is relevant to the brand? And how do you differentiate buzz and noise? Whatever the case, the point is not everything is worthy of buzz! Not everything is BUZZWORTHY CONTENT The whole point of
The internet giant Google powers on in a fun way to redefine tributes as we know them with an animated video on its search page celebrating the American graphic designer and Oscar-winning filmmaker Saul Bass. The doodles as these illustrations are known, have come to be enjoyed by the millions of internet surfers that come
For the Chinese, 2012 was the year of the dragon – a mythological serpent sometimes known for breathing fire and flying high – which is now synonymous with Oriental culture. Now replace the sizzling breath with crisp pixels and the altitude with gigabytes, what you et is a way of life that’s fast catching on
You’ve depressed the refresh button seventy-four times in the past half-hour, and still no new followers or fans. So you check the internet connection, clear your browser’s cache and even opt for a re-boot! Alas, 3 brand new followers…it does not matter if they include @peekaboo, @make$$$now or any other spam account; after all, “a
A blog or web log is an online journal where information is instantly published, and is maintained by someone referred to as a blogger. Advertising and publicizing brands through this medium is known as blog marketing. It includes ad placements, blogger reviews & recommendations, promotion and syndication across blogs. As with websites, different ad formats
“Re-tweet” is a term peculiar to Twitter, the second largest social networking platform in Nigeria. Twitter is a micro-blogging platform that allows its users to tweet (Twitter term for “post”) text, photo and video content to their “followers”; similar to the “Friends” concept on Facebook. The difference in both concepts though is that unlike Facebook
Did you know that mobile browsing (accessing the web via mobile devices like mobile phones and tablets) is larger than PC browsing in Nigeria? This dominance started mid September 2011 with recent figures showing 65% mobile and 35% PC. With this, Nigeria aligns with other developing markets around the world with the same trend.