Programmatic marketing is “the process of buying and selling media in an automated fashion”. In other words, artificial intelligence is used to decide, in real time, what ad to show, to which target audience, where and when and over which platform, that is, desktop, mobile, video, social media and even TV. According to eMarketer, “more
Many brands are afraid of getting on social media because of negative comments and backlash from fans when they face challenges. While big companies like Gap and the NRA can more easily bounce back after a social disaster, it could put a smaller company out of business, or at the very least have an impact
BUZZ Online buzz seems to be every marketer’s goal for their campaign, but just how much of the buzz we create is relevant to the brand? And how do you differentiate buzz and noise? Whatever the case, the point is not everything is worthy of buzz! Not everything is BUZZWORTHY CONTENT The whole point of
Testing should be at the core of your digital marketing activities. Not only does it help you understand the impact you’re making, but it gives you a much fuller understanding about your customers’ behavior. It not only tells you where you’ve been, but where you should (and shouldn’t) go with your campaigns. A/B testing is the most ideal
Foursquare is a location-based service designed essentially for mobile devices, allowing registered users to make friends within the network, and also follow brand pages for tips and updates. They can use the map function to find and check into nearby venues, score and accumulate points that can get them a variety of badges. With Foursquare
Facebook recently upgraded their platform for pages to the timeline format as it was done with personal profiles. As from this Friday, 30th of March 2012 all pages will be automatically converted to the new format. As with any Facebook update, there are some exciting new features available, but there are also some inherent drawbacks.
“Talking About This” is a recently introduced Facebook metric that aims to capture engagement rather than just fan base. It shows the number of unique users who have created a “story” about a page in a 7-day period. The TAT number measures user-initiated activity related to a page, including posts, likes, comments, shares etc. It