Rise Of The Mobile Web

Tuesday, 07 February 2012 by
Did you know that mobile browsing (accessing the web via mobile devices like mobile phones and tablets) is larger than PC browsing in Nigeria? This dominance started mid September 2011 with recent figures showing 65% mobile and 35% PC. With this, Nigeria aligns with other developing markets around the world with the same trend.  

“Talking About This”

Tuesday, 07 February 2012 by
“Talking About This” is a recently introduced Facebook metric that aims to capture engagement rather than just fan base. It shows the number of unique users who have created a “story” about a page in a 7-day period. The TAT number measures user-initiated activity related to a page, including posts, likes, comments, shares etc. It

What In The World Is A QR Code?

Monday, 09 January 2012 by
For those who read foreign magazines or travel often, you would have come across these rather strange and boxed black and white 2 dimensional images (more common form). They are called Quick Response codes. QR codes have been in existence since the 80s. What are they used for? In more developed markets, they became popular