Time Travel

Thursday, 29 March 2012 by
Facebook recently upgraded their platform for pages to the timeline format as it was done with personal profiles.  As from this Friday, 30th of March 2012 all pages will be automatically converted to the new format. As with any Facebook update, there are some exciting new features available, but there are also some inherent drawbacks.

No Retweet, No Surrender

Thursday, 29 March 2012 by
“Re-tweet” is a term peculiar to Twitter, the second largest social networking platform in Nigeria. Twitter is a micro-blogging platform that allows its users to tweet (Twitter term for “post”) text, photo and video content to their “followers”; similar to the “Friends” concept on Facebook. The difference in both concepts though is that unlike Facebook

Under 25

Wednesday, 08 February 2012 by
The term “youth” is bantered about quite a lot, more so in Nigeria. According to official government statistics, about 60% of Nigerians are under the age of 25. Little wonder why this group are the focus of tons of advertising messages. So how do they consume digital? Mobile Internet users are a lot younger than

Traditional vs Digital Platform

Tuesday, 07 February 2012 by
Generally perception is critical when attempting to convince a brand to venture into previously uncharted territory like digital. For some, “digital” is everywhere but not really here, and for others, it’s in their pockets but not their budgets. So what should you know about digital? It is different from traditional media, and this has informed
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