Location! Location! Location!

Tuesday, 28 August 2012 by
Foursquare is a location-based service designed essentially for mobile devices, allowing registered users to make friends within the network, and also follow brand pages for tips and updates. They can use the map function to find and check into nearby venues, score and accumulate points that can get them a variety of badges. With Foursquare

Man – Child

Thursday, 29 March 2012 by
The man-child is a grown man thought to be partially stuck in his childhood. He seems entrenched in youth culture – he still enjoys the things he did as a younger person – video games, super heroes, animated movies etc. He is not necessarily irresponsible or immature; he just does things that are sometimes considered


Thursday, 29 March 2012 by
  Instagram is fairly new in Nigeria. It was launched October 2010 globally as an iPhone app, which on its own is a limitation in our market as the iPhone caters to less than 1% of the local mobile phone market. It is a free photo-sharing application that allows users to take a photo, enhance it


Thursday, 29 March 2012 by
Mobile has been heralded as the next big thing for the emerging markets, most especially Africa. It seems that despite the pace of consumer migration across various platforms, brands and experts alike are yet to ride the mobile tide. At the recent mobile marketing summit in Lagos, some key insights about the Nigerian Internet audience