The term “youth” is bantered about quite a lot, more so in Nigeria. According to official government statistics, about 60% of Nigerians are under the age of 25. Little wonder why this group are the focus of tons of advertising messages. So how do they consume digital? Mobile Internet users are a lot younger than
Generally perception is critical when attempting to convince a brand to venture into previously uncharted territory like digital. For some, “digital” is everywhere but not really here, and for others, it’s in their pockets but not their budgets. So what should you know about digital? It is different from traditional media, and this has informed
Did you know that mobile browsing (accessing the web via mobile devices like mobile phones and tablets) is larger than PC browsing in Nigeria? This dominance started mid September 2011 with recent figures showing 65% mobile and 35% PC. With this, Nigeria aligns with other developing markets around the world with the same trend.
“Talking About This” is a recently introduced Facebook metric that aims to capture engagement rather than just fan base. It shows the number of unique users who have created a “story” about a page in a 7-day period. The TAT number measures user-initiated activity related to a page, including posts, likes, comments, shares etc. It